Have you recently come across the term sticker marketing and are wondering what it entails? Or are you unsure whether stickers are the right choice for your business?
In this article, we will show you the advantages of using stickers for your marketing efforts – even in 2021. It seems that the number of digital channels to monitor and reach people through constantly increases. While digital marketing is surely a great way to source new customers, it can easily be oversaturated. Stickers allow you to explore areas beyond the world wide web. The beauty of custom stickers is that you are in full control; depending on your local sticker printer you can choose your design, the shape and the material, making sure your brand is represented by a high-quality sticker.
All about the mind
While marketing efforts can be measured in spreadsheets, marketing is truly a battle fought in the customer’s mind. Purchase decisions are made subconsciously, influenced by a gut feeling rather than an objective decision making process.
This gut feeling is determined by the first name that pops up in their minds when they think about a certain product. Who do you first think of, when hearing “fast food”? McDonald’s or Burger King? And what about coke: Coca Cola or Pepsi? Whichever one you thought of first is probably the brand you would choose.
But how can a brand secure that prime spot in a customer’s mind? This is difficult to engineer as it mainly relies on exposure and association. However, custom stickers can help you with that!
How stickers can increase your visibility
Stickers can help you expand your reach. They are so cost-effective that you can use them in addition to the marketing strategies you already have in place. This way, you can cover multiple channels at once.
Stickers are ideal for so-called guerrilla marketing strategies. The term guerrilla originated in warfare. There, it describes the advantage of small groups over the traditional military. Guerrilla warfare is characterised by speed, agility and the element of surprise.
These features described guerrilla marketing. Such campaigns are all about catching potential customers off-guard with unorthodox advertising tactics that encourage an interaction with your brand. Rather than a huge budget, these strategies depend on energy, time and creativity.
Stickers are the easiest way to reap the rewards of guerrilla marketing. Through tagging, a term borrowed from skate culture which describes plastering one’s territory with a logo, your brand is guaranteed exposure. We recommend using custom vinyl stickers for such campaigns as they are resistant to sunlight, water and scratches and perfect for outdoor uses.
The power of gift-giving
However, being seen is not enough. You need to find a way to create positive associations with your brand. Stickers are perfect for this. Given in the right moment, they are not perceived as advertising tools. Instead, they are seen as a gift.
Gift-giving is a long-established marketing strategy exactly because of the positive feelings it ignites within a customer in relation to your business. Custom stickers are a great way to achieve this as they are low-cost. This means, they can easily be added with every order, handed out at events or even be sent to influencers.
The process of gift-giving evokes social psychology’s rule of reciprocity, a concept coined in social psychology. After receiving the gift, we feel the subconscious need to return the favour. This can take the form of a purchase, a recommendation or even a social media post.
This positive association not only increases the likelihood of a repeat purchase but also means that your customers will actually use your stickers. Finding your logo design used as a laptop sticker paired with a loyal customer’s praises is priceless.
And that is exactly why stickers are still an amazing marketing tool in 2021. We hope you enjoyed this article. Maybe we could even inspire you to give sticker marketing a try? If so, we would love to hear your thoughts in the comments below.